What is Keap?
After successfully driving brand awareness with Keap’s Quiet the Doubters campaign, I worked with our agency partner Gold Front to answer further the question, “What is Keap?”
What is Keap? featured employees from the company. It is an introduction to both Keap’s value proposition and to the spirit and culture of the company.
Software companies can often come off as cold and inhuman, and we sought to create tangibility. Entrepreneurs are B2B, but they shop like B2C. We wanted to create an emotional connection while also explaining how we can help solve their business chaos through CRM and automationo.
The result was a fun video full of energy and life, centered around metaphors. To date it’s been viewed over 900,000 times on YouTube.
My role:
Creative strategy and direction
My team:
Stephanie Haworth, Art Direction
John Blades, Design
Kevin Lynch, copywriting