Jake Johnson is a creative strategist and design leader based in Arizona 🌵
I've spent over 15 years leading in the trenches of design, product marketing, and brand strategy, making things better by blending creativity with a healthy dose of data and analytics. From rebrands and repositioning to launching the next big thing, I’ve led teams through it all, always focused on what really matters: the customer. My approach is hands-on, with a strong belief in test-and-learn and design thinking. If there's a way to improve the experience or move the needle, I’m all in.
I currently am VP of Design and Product Marketing for Versapay. For growing businesses that need to accomplish more with less, our Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t.
Prior to Versapay, I led the Brand, Content, and Product Marketing efforts at Keap with an amazing team creatives and marketers. This included stewardship of our brand campaigns and creative, GTM strategy, target customer, positioning, messaging, and our free trial and online purchase channels.
A few highlights from my Keap team:
Led the rebrand of Infusionsoft to Keap
Grew our organic channels by 100% through massive scale of content program and technical fixes
Increased website conversion by 300% through prototyping, testing, and iteration
Increased free trial prospect to win rate100% over one year
Quiet the Doubters campaign garnered over 3.1 million YouTube views
Before Keap, I co-founded Belief, an award-winning creative agency and then led brand experience at Phinney Bischoff, an award-winning branding firm. I served as a content leader for a global non-profit that had web properties with an excess of 10 million visitors per year. And I worked with clients to write and edit over 20 books, including two New York Times bestsellers. (I also called the shots as a barista ☕️).
Photo by David Blakeman