With the rebrand from Infusionsoft to Keap, we knew we’d need to launch a campaign to create awareness. Infusionsoft had 17 years of history behind it and over 30,000 customers. There was a lot of power to the name and the equity needed to transfer over to the new Keap brand.

Quiet the Doubters was created in partnership with creative agency, Gold Front. We wanted to show the highs and lows of small business ownership and steer away from the traditional advertising that glosses over the struggles entrepreneurs face.

We tested a number of concepts with entrepreneurs and honed in the creative. We wanted to create a touch stone moment with the Keap brand, and the results show we succeeded.

My role:

Creative strategy and direction