After a year re-defining our target customer and positioning with executives and leaders across Keap, I worked with my team and our agency partner, Belief, to launch Big Grit as a beacon to entrepreneurs.

Shot during COVID and designed to celebrate how business owners make a way in hard times, we brought our customers’ stories to life.

We launched season one with a modest budget for distribution, but were still able to improve Keap brand search impressions by 16% quarter over quarter. That coupled with the qualitative response from sales and internal excitement resulted in a significant increase in funds for season two and distribution in 2021.

My role:

Executive creative strategy and direction

The team:

Stephanie Haworth, creative and art direction

Derek Harju, copywriting

Brandon Clute, design

Devin Pitcher and Jimmy Wilson, web development

Belief, agency partner