Jake Johnson
Design leader and writer based in Arizona šŸŒµ

Iā€™m currently VP of Design & Product Marketing at Versapay. Formerly, I led brand and product marketing at Keap, co-founded Belief, and co-wrote and edited over 20 books. My current passion projects are a novel and a book of poetry.

Industry work

Versapay
VP, Design and Product Marketing
VP, Brand and Content

Building the design organization at Versapay, spanning across all customer journey touch points from marketing through product. Additionally, I steward our brand, including content, thought leadership, PR, and organic acquisition.

2021-Now

Keap
Director, Brand and Product Marketing
Director, Creative and Content
Sr. Manager, Creative and Content
Sr. Managing Editor

Led a team of creatives and marketers responsible for our messaging and go-to-market strategies, creative execution, brand campaigns, and free trial/buy now acquisition.

2015-2021

Phinney Bischoff
Director, Brand Experience

Led digital practice at firm and served as creative director on various accounts. Clients included University of Washington, BECU, Portland State University, Allen Institute, and Glosten.

2013-2015

Belief
Co-founder and Managing Director

Managed day-to-day operations and digital practice for agency. Clients included Microsoft, Seattle Seahawks, Caffe Vita, and start ups

2012-2013

Selected press

Fintech Insider Podcast, ā€œInsights: How does innovation survive a recession?ā€

Small Biz Buzz Podcast, ā€œ139-Jake Johnson-Brand & Product Marketingā€

The New York Times, "The Most Thought-Provoking Allowance Idea of 2013"

Small Business Times, "Small Business Marketing Tactics Revealed in Infusionsoft, LeadPages Study"

Hooray for Failure Podcast, "Episode 6"

"Perhaps what most distinguishes Jake from other creative leaders I've worked with is a mathematical mindset that compliments his deeply creative bent and skillsā€¦I have never had the great gift of having such a person on my leadership teams."

ā€” Paul Rosenfeld, CMO, Hover