True Christianity was a three-part series on the essential beliefs of Christianity, what those beliefs say about who we are as humans, and how our beliefs and identities should inform our actions and behaviors.
Each of the three parts had a different creative approach to the video components with a central design theme to tie the series together.
The first part of the series, Beliefs, covered topics of a cerebral and philosophical nature. We sought to capture the beauty of these concepts with more abstract films that utilized simplicity and beauty.
I was the project lead and worked with the Praxis team to develop the design, concept, and strategy for the series, including writing the scripts for the videos.
The campaign included concept, copy, design, a study guide, videos, and promotion on Facebook and Twitter.