I’ve worked with Ken on two other books and jumped at the opportunity to work with him on this third, very unique book, pulling together a multitude of stories from entrepreneurs to inspire hopeful entrepreneurs. Ghostwriting, editing, project management…this one took a little bit of everything, but it was worth it.
Just as it seems that all the media can offer are pronouncements of doom and gloom for the world in general, and business in particular, Ken McElroy provides the work force with a truly inspiring voice of optimism in his fourth book, The Sleeping Giant. McElroy’s, contributors, twenty self-employed entrepreneurs, are well-springs of knowledge, advice, and entrepreneurial inspiration.
The Giant of the title refers to the burgeoning number of unemployed who are awakening to their own great possibilities and talents, and not only discovering niche markets for themselves, but in the process, creating new jobs for others. This awakening is long overdue and is happening out of necessity, McElroy asserts. It doesn’t matter how old or young you are. You can thrive while others cling to an old and dying system, he says. The world is entering into a very exciting time. We agree. The Sleeping Giant is an excellent guidebook for those looking for a new place in the work force or thinking of making long overdue life changes.
Jake Johnson, Ken McElroy, Mona Gambetta
Ken McElroy has written an insightful book based on entrepreneurism that deserves to be read. Times have changed and The Sleeping Giant makes that very clear. McElroy addresses the entrepreneurial spirit and provides a great tool for entrepreneurs and hopeful entrepreneurs. – Donald Trump
McElroy, a successful self-employed entrepreneur, encourages would-be entrepreneurs to take advantage of the wealth of opportunities available even in the current economy. He identifies an emerging group of people who are creating their own employment destinies–a group he calls the “Sleeping Giant.” To illustrate the varied yet pragmatic paths available to those seeking to take charge, he includes 20 stories by successful individuals who carved out careers for themselves with an idea and little experience or money. While some of McElroy’s terminology seems dated–new economy versus old economy and the Internet and its endless possibilities–the stories he includes are just the opposite. Fresh, practical, and full of warts-and-all commentary, the advice these entrepreneurs share is insightful and of value to those contemplating starting their own businesses. Carol Frank’s “Choose Your Partners Well” is a cautionary and frank account that everyone starting out should read. Neil Balter’s “A Twenty-Year Overnight Success Story” shows the importance of resilience and highlights best practices as well as mistakes to avoid. And “Follow the Cash” by Richard Levychin shows that sometimes new business opportunities find you and advises on everything from cash flow to brand integrity. Interestingly, McElroy’s own story is missing, but he more than redeems himself in his solid choice of contributors who harness a wealth of wisdom that can set new entrepreneurs on the right path. – Publisher’s Weekly