Two large churches with over 6,000 members and 30 years of combined history want to merge…oh, and they’re changing their names and need a new brand and website…in six months. Go.
In the summer of 2010, two large churches in the Phoenix, Arizona metro-area, Praxis Church and East Valley Bible Church, merged. Unlike most mergers, this was a true combining of strengths, as both churches were well-off financially and growing. The leadership team overseeing the merger wished to express the unique nature of the merger by shedding the previous branding of both churches and combining to form a new entity—Redemption Church.
My work on the project included: a full re-brand from the ground up, including design, messaging and copywriting, a website, content strategy, video, and consulting on the roll-out, including social media.
Working with a great team of freelancers, we announced the merger, completed the rebrand, rolled out the elements and messaging, and launched the new website within six months.