Selected Work

Redemption Church
Written by jake

Two large churches with over 6,000 members and 30 years of combined history want to merge with a new name, brand, and website…in a couple months. No problem. The result: “Gospel Centered, Outward Focused.”

In the summer of 2010, two large churches in the Phoenix, Arizona metro-area, Praxis Church and East Valley Bible Church, merged. Unlike most mergers, this was a true combining of strengths, as both churches were well-off financially and growing. The leadership team overseeing the merger wished to express the unique nature of the merger by shedding the previous branding of both churches and combining to form a new entity—Redemption Church.

My work on the project included:

Working with a great team of freelancers, we announced the merger, completed the rebrand, rolled out the elements and messaging, and launched the new website within a couple months.

My role

Branding strategy, Creative direction, content strategy, site architecture, and copywriting

Project team

Consulting/video producer: Lukas Naugle
Art direction: Greg Lutze, Jon Ashcroft
Web development: Terralever

Selected writings

I Don't Want to be a Loser

There's Bigfoot in Them Woods

My Personal Manifesto

Raising Entrepreneurs

Cheap Logos and Cheap Shots

A Tale of Two #Hashtags

R.I.P. Google Reader, Hello Mortality

Selected Press

The New York Times, "The Most Thought-Provoking Allowance Idea of 2013"

STORY Chicago, "Raising Entrepreneurs"

Hooray for Failure Podcast, "Episode 6"

Church Marketing Sucks, "Churches Reaching Out with Pinterest"

Let's get together. We could have a lot of fun.

It never hurts to chat, right? Email me at jake [at] And let's just talk about how I might help you.

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