Written by jake
Nighthawk Radiology was one of the leading tele-radiology providers in the country and a publicly traded company. I worked with Terralever to help Nighthawk do a much needed revamp of their website.
“Jake Johnson has the uncommon ability to quickly grasp and translate a complicated industry like teleradiology and communicate it as if he’s been in the business for years. Not only that but his talent for understanding our brand on short notice—and staying true to it—was invaluable. In the end, Jake delivered copy for our website that we loved—and right on deadline.” - Keri Couples, Marketing Director for NightHawk Radiology Services
NightHawk Radiology was a leading provider of teleradiology, a specialized service that works with radiologists to supplement their services. The publicly-traded company wanted to create a web presence on par with their size and reputation. I worked with Terralever to create copy for the website that moved away from the drawl corporate medical speak most competitors employed and instead focused on leveraging NightHawk’s position as a partner in the radiology industry.
I wrote the entire copy deck for the website and worked with Terralever to consult on site structure and cross pollination of sidebar widget ads.
Nighthawk subsequently merged with competitor vRad.
My project role
Content architecture and copywriting