Mars Hill Church has long been known as a leader in church media, with millions visiting their website each year. So, when it came to reinventing the existing site, the stakes were high. The result? A responsive, mobile-friendly, html-5 media machine that sets the bar.
The old Mars Hill website was an industry leader, helping to serve up millions of downloads of sermons and media content each year. As the church has grown to over 13,000 people and 14 locations in four states, including the launch of four new churches and a sermon series in which 2,000 churches participated, the need for a website that better represented the church to new visitors and helped serve as a resource for fostering engagement with the church became paramount.
I was privileged to work on the new marshill.com with our great team of in-house designers and developers, who developed a fantastic minimalist-design site that is mobile friendly, responsive, and a joy to use. In developing the content strategy for the site, the driving philosophy was accessibility. The goal was to produce a copy deck that kept the end-user in the forefront, explaining in everyday terminology what Mars Hill stood for and believed. Additionally, we wanted the site to foster connection, not just be a digital repository of information. With that in mind, the goal was to give just enough information to create a next step, whether visiting the church or contacting a ministry leader.
The result? Lower bounce rates, higher engagement times, and an increase in traffic by around 30%. See more at marshill.com.
Project Lead: Mike Anderson
Development: Seth Faxon, Daniel Ott, and Perry Azevedo.
Design: Patrick Mahoney, Perry Azevedo
Copy: Jake Johnson