Conspiracy of the Rich
Written by jake
It’s not every day you get to work with an author who’s sold over 26 million books.
Conspiracy of the Rich was written in real time as a response to the 2009 financial crisis. The book was initially published entirely online for free and featured the ability for reader feedback. Hyperlinked questions within the online text took readers to discussion forums where they could discuss the book with other readers.
The book was subsequently published by Grand Central Publishing, a division of Hachette. The print edition included select comments from readers within each chapter.
The site, conspiracyoftherich.com, is still live and features weekly updates by Robert Kiyosaki for registered users.
My work on the campaign included concept work, collaborative editing on both the online and print book, compilation of the manuscript—including reader comments selected from over 10,000 comments, Twitter and Facebook accounts, and continued editing for the website updates.
The website received over 1.2 million visitors, over 100,000 registrations, and over 10,000 reader comments. Facebook and Twitter accounts amassed thousands of followers. And the printed book reached #4 on The New York Times Best Seller List, #5 on BusinessWeek Best Seller List, #5 on INC.’s Best Seller List, and received a Red Star from Publishers Weekly.
“Like many other business books on the market, Kiyosaki’s latest explains the origins of the economic crisis and how best to weather the storm and restore financial standing. But its clarity, hands-on approach, and practical tips make it far superior and user-friendly than its competitors.” – Publishers Weekly, review of audio version.
“This book is the result of an exemplary online interactive project during which Kiyosaki invited the millions of Rich Dad fans to provide feedback, comments, and questions that would form the basis of the contents. That cutting-edge technique is fascinating, of course, but the money question is ‘What is the book about?’ The answer is simple: Rich Dad’s Conspiracy of the Rich is designed to help average Joes and Janes through these harrowing economic times. Sharpened over several months in response to several thousand reader queries and commentaries, the book offers a no-frills guide to wading through our present financial muck.” – Barnes & Noble
Jake Johnson, Sarkissian Mason, Metaphour Digital, Rich Dad