Selected Work

Build a G.I. Joe
Written by jake

Our mission: Develop a fully-responsive, cross-platform web app that allows you to build your own G.I. Joe…in a week, over the holidays. Mission accomplished.

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We were all ready for the 4th of July weekend when we got the call from Socialtyze. They were working with Paramount Pictures and Hasbro to build a web app that would allow users to create their own G.I. Joe character as part of the promotional efforts for the Blu-ray release of G.I. Joe: Retaliation. And they needed a development partner.

The timeline was tight. We needed to build it in a week, over the 4th of July holidays, and it had to be fully-responsive and work on every major platform without bugs. We were confident that we could get the job done. After all, this wasn’t an opportunity we wanted to pass up. It’s not everyday you get to live out a childhood dream to make your own G.I. Joe character.

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The BAJI team put in a heroic effort, fueled by plenty of energy drinks, coffee, pizza, beer, and mexican food. We kicked off the project with an initial 42-hour development session, took a little rest to enjoy the 4th of July holiday with friends and family, and then were back putting in long days and nights to deliver.

TeamĀ BAJIĀ Strike Force

GI_Joe_Jake_Johnson_Card GI_Joe_Vader_Death_Fist_Card GI_Joe_Champ_Hardfoot__Card GI_Joe_Snow_Job_Card GI_Joe_Dictation__Card GI_Joe_Death_Wrath_Card GI_Joe_Leather_Wing_Card (1) GI_Joe_G_IDK_Card

The project was a success, with the app launching on schedule and the social buzz building.

My project role

Project direction and client services

The team

Art Direction and UI/UX design: Socialtyze

Development: Perry Azevedo, Jake Chapman, and Brant Watrous

Selected writings

I Don't Want to be a Loser

There's Bigfoot in Them Woods

My Personal Manifesto

Raising Entrepreneurs

Cheap Logos and Cheap Shots

A Tale of Two #Hashtags

R.I.P. Google Reader, Hello Mortality

Selected Press

The New York Times, "The Most Thought-Provoking Allowance Idea of 2013"

STORY Chicago, "Raising Entrepreneurs"

Hooray for Failure Podcast, "Episode 6"

Church Marketing Sucks, "Churches Reaching Out with Pinterest"

Let's get together. We could have a lot of fun.

It never hurts to chat, right? Email me at jake [at] And let's just talk about how I might help you.

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